Personal factors Essay Example for Free

Personal factors Essay Factors that affect the personal influences will be the age and stage at the life cycle, lifestyle, occupation, economic status, and personality (Bowens,et al, 2003). Marketers usually target a certain lifecycle stage or a certain age bracket for their products. Like Disney movies, merchandise, television shows which are usually targeting children and teenagers. However as the individual mature so are the buying preferences. Once a person acquires a job some purchases are shaped by that job like clothing, personal articles like bags and shoes. Also these purchases will be further fashioned by the income the person gets from the job. Some companies make their product income-sensitive by offering the same product in a different packaging or smaller size budget packs to be able to fit in certain income brackets (Marketing – Consumer 2008). Marketers are also concerned with how money and time are used by consumers or their lifestyle. This is to be able to know how to favorably present their product to their target consumers. Moreover, the personality of the person also comes into play in purchasing products. Usually, personality is how others perceive the person in socialization with them. However individuas also have their own version of personality called self-concept. This self-concept could be the same or different from the opinion of others. Advertisers use this idea in selling high-end cars to middle class consumers who wanted to project luxury (Principles of Marketing 2008). 2. 5. 4 Psychological Factors Motivation, perception, learning and attitude are the psychological factors that marketers look into to be able to develop better advertisements for their target consumers. Every person has needs that need to be fulfilled. These needs will transform into motives when the need becomes a powerful force that will compel a person to act (Consumer Behavior 2008). There are several theories about human needs but the most common is Maslow’s hierarchy of needs theory. Figure 3. Maslow’s Hierarchy of Needs Source: Chapman, 1995 According to this theory each need is hierarchical. One must fulfill the lower need before moving to the higher level. In addition if the reason for fulfillment of the lower need is gone the individual will not have the reason to satisfy the higher needs. For instance, a worker who is sick (safety needs) is not expected to perform well (esteem needs) (Chapman 1995). Now that the consumer is motivated to act upon the need his/her perception how he/she will act. Through perception a person creates an image of the world in his/her mind. This concept is essential to face-face transactions (Bowens, et al. 2003). Take for instance a salesman who speaks slowly and stutter, he could be perceive by the customer as someone is not an authority to the product and could lose the sale. Through our actions we experience the world and through these actions we learn. A person learns from past experiences or through thinking and things that we learn could modify our behavior or actions (Consumer Behavior 2008). Actions with positive outcome are usually repeated – repeat purchases – while actions with negative outcome are not (Marketing – Consumer). As this process cycle, doing and learning, individuals develop beliefs and attitudes. Beliefs are ideas about something that an individual holds as the truth (Marketing – Consumer 2008). While attitude is the constant position of an individual about a certain object or idea (Bowens, et al 2003). Companies use these concepts to be able to develop brand images based on consumers’ beliefs toward the company. Then try to fit the product to the consumer’s attitude rather than changing it.

Wind Power as the Future Energy Source Essay -- Energy Power Global Wa

Wind Power- the Future Energy Source Abstract: We are facing an energy crisis on Earth. Burning fossil fuels are harming the atmosphere; this global warming and affects produces chemicals that hurt our body. People are starting to think about using alternative energy. Wind power would be our first choice, because it’s clean, inexhaustible and renewable. Today, wind power is mainly used in Europe. We believed wind power would be the main source of alternative energy for world use. Introduction: Since 400-500A.D, people used windmill energy in farms for grain grinding and water pumping. In 1888, the first wind turbine that generated electricity was discovered by Charles F.Brush in Ohio, USA. However, there are limitations on speed. People did not pay much attention to it; rather, they used fossil fuels. In the 1920s, the improvement of windmill energy was widespread in some rural area in the U.S. and Europe. (Dodge 2006). Later in the 1970s, people realized the shortcomings of fossil fuels; they started looking to alternative energy. Wind is costless, clean and renewable. (Brown 2005). When sun heats on the earth, wind cools down the surface of the Earth. Thus, as the sun shines, there will be inexhaustible wind blowing. Windmill energy uses the power of wind through a generator to generate electricity to urban areas. (2005). Wind Power 3 Results and Discussion: Currently over 50 percent of the electric energy is comes from coal. (See Figure 1). The oil prices started to increase dramatically in 2000. Many people can’t afford it. The capacity of using this energy was low. Coal uses grows 2.5 percent annually. However, wind power grows almost 30 percent annually. (Brown 2006). In the early 1980s, the wind generator in Califo... ...Power Expand in 2006 Earth Policy Institute retrieved July 30, 2006 http://www.earth-policy.org/Indicators/Wind/2006.htm GWEC (2006, February) Record year for wind energy: Global wind power market increased by 40.5% in 2005 Global Energy Council retrieved July 30, 2006 http://www.gwec.net/index.php?id=30&no_cache=1&tx_ttnews%5Btt_news%5D=21&tx_ttnews%5BbackPid%5D=4&cHash=d0118b8972 No author (2005, September) Energy Efficiency and Renewable Energy U.S department of energy retrieved July 30, 2006 http://www1.eere.energy.gov/windandhydro/wind_technologies.html No author(July 2006) Electric Power Monthly Energy Administration Information http://www.eia.doe.gov/cneaf/electricity/epm/epm_sum.html retrieved July 30th, 2006 No author (2005, December) Wind Energy- Energy from moving Air Energy Kid’s Page http://www.eia.doe.gov/kids/energyfacts/sources/renewable/wind.html

The Exposure of Feminist Critique in 19th Century Literature: a Look at Charlotte Brontë’s Jane Eyre

Resistance is the action of fighting back against an unwanted force that may be deemed oppressive in ones life. It is created for different causes and comes in many forms; it may be made verbal, explicit, implicit, physical, and even made humorous or satirical. Charlotte Bronte, a 19th century Victorian feminist wrote her novel Jane Eyre as a means of exposing the confining environments, shameful lack of education, and pitiful dependence upon male relatives for survival (Brackett, 2000). Charlotte Bronte used literature as a means of feminist cultural resistance by identifying the underlying factors of how the Victorian ideologies, gender and social construction of that time was limiting, and brings to light barriers that faced women in the early 19th century, and these same barriers that continue to face women today. Her feminist writings during this time period explored the depths of feminism and the ideas of limitations through class distinctions and boundaries in a hierarchal, classist, and sexist society during the time of Victorian England. You can read also Analysis of Literary Devices of Jane Eyre Charlotte Bronte’s novel Jane Eyre is a prime example of the use of feminist long fiction, which features female characters whose quest for self-satisfaction causes conflict within a traditionally patriarchal society (Brackett, 2000). Victorian ideologies in Bronte’s work and life are highly evident. In Jane Eyre, Bronte introduces and constantly refers to Jane as plain and stresses her lack of requisite beauty as the heroine of the novel. Presumably in male Victorian literature, the heroine or more so, damsel is presented as a fair maiden, with rosy cheeks and flashing eyes. Bronte uses this mould and opposes it by creating a female who is â€Å"puny, with irregular features whose unpromising physical attributes never fail to be remarked upon by everyone she encounters and by herself† (Brackett, 2000). Bronte purposely illustrates Jane as this â€Å"un-ideal† heroine to poke at the typical ideological female heroine. She also defies ideological Victorian etiquette in Jane Eyre. When Rochester is introduced to Jane, Bronte presents a feminist portrait of Jane and the time period in which a â€Å"woman walking alone in that era should never address a man, but Jane goes out of her way to help Rochester–she even lets him place his hand on her shoulder, and even though Rochester tries to stop her, Jane explains that she would never walk away without helping a person in need† (Brackett, 2000). The reversal of sex roles in the novel illustrates Bronte’s disapproval of the way women in Victorian society were deemed as unworthy of giving help and only receiving it. Throughout the novel Bronte ensures that Jane is constantly saving Rochester from emotionally and physically damaging situations. She rejects Rochester’s assumption that she is helpless, and declares her independence by saying, â€Å"I am no bird; and no net ensnares me; I am a free human being with an independent will which I now exert to leave you,† (Bronte, 282). Jane’s independence of mind in Victorian society â€Å"possesses her to a degree that would be a handicap to the conventional Victorian marriage and is a threat to the literary tradition of masculine heroism† (Bell, 1996). Bronte presents a Jane as realist, yet a utopian romantic, while at the same time confronting social reality. Everything Jane says enforces that she is not the typical romantic heroine whose life story shall end in marriage. Bronte uses Jane as a heroine who is able to recognize and finally break down the barriers if gender, and class. Resisting social construction during Bronte’s time is a difficult feat when women are dependant on men and wealth for survival. The idea of maintaining one’s class or fear becoming a poor outcast is presented several times throughout Jane’s life. Jane at a young age does not want to be associated with poorness by refusing to give up her middle class status she feels entitle to while living with the Reeds. When Jane is asked if she wants to find any of her other relatives she replies, â€Å"I should not like to belong to poor people† (Bronte, 10), and adds â€Å"I could not see how poor people had the means of being kind†¦Ã¢â‚¬  (Bronte, 10) after finding out that they too were poor. Jane is taught at a young age to look down on people not of her caste, and to oppress them the same way that she herself is oppressed as a female orphan. Though Jane is not influenced directly by social status at all times, it is still a constant factor which Bronte makes evident. In Victorian England, a female must either be born or married into her social class, and this is what defines her. The character of Jane served to undercut the popular female stereotypes of fiction: the angel of the house, the invalid, or the whore (Brackett, 2000). Bronte creates Jane as her own force, in which she is neither the angel, invalid or whore, but a young lady who is intelligent and has pride and dignity. In this Victorian society, her unsubmissiveness and independence is her social fault, which Bronte pokes fun at (Brackett, 2000). Male Victorian writers cast women during this time as social, finagling creatures whose goals are to obtain as many friends as possible and throw the most elaborate parties. Bronte opposes this by creating Jane as an opposite of these â€Å"defining† characteristics, by making Jane a female who could are less about how many people adore her, a female who would actually enjoy a life with few companions. As mentioned before, Jane’s sense of dignity is evident. As Jane became Rochester’s governess, she is faced with the option of becoming Rochester’s mistress, causing this internal battle between her love for Rochester and her self respect. Instead Jane declines this proposal as she would rather have her self respect intact, a move not many women would have chosen in Victorian society. Bronte is not only vocal about the absurdness of these Victorian ideologies, but she is also stringent in pointing out that these ideologies directly oppress the female gender. In Jane Eyre, Bronte criticizes the Victorian conceptions of gender roles. She does this in many ways throughout the novel, but one was by pointing out in Jane Eyre that Bertha Mason is seen as â€Å"inhuman† when she acts out by setting her husbands bed on fire. Bertha’s enraged with fury at her husband Rochester’s betrayal because he got engaged to Jane; Bronte conveys the point that women during this time should restrain all emotion, or else they are seen as alien. Bronte also stresses education, or lack thereof, which was something that women during that time either has very little of, or had no access too depending on their class. In a scene, when Jane is all but eight years old, Jane receives cruel treatment from her younger male cousin John Reed, and when she retaliates she is reprimanded for it and is told to treat her â€Å"young master† with respect, causing her to wonder is she herself is seen as a servant. Another idea of oppression through gender during the Victorian era in Jane Eyre is when Jane has to decide between either becoming either a teacher or a governess. This is important because it highlights that women had only two options in terms of employment, and both of which consist of male superiors. While lack of education in women was common during this time, Bronte again forces the reader to recognize Jane as being an individual, whose intelligence and education is equal to that of a man’s. Upper class women never had occupations, nor did they ever work. But following Jane’s engagement to Rochester, she tells him that she will continue to work because she refuses to be dependant on a man, and that she will not be subservient to him. Here Bronte is exposing the Victorian idea of dependency on husband/male relatives for survival, by making Jane dependant on only herself. She forces the reader to see that she has created Jane and Rochester equal. During the Victorian era, gender plays a defining role in how one is perceived within these Victorian ideologies and oppression because of gender, Women are supposed to be very calm generally but women feel just as men feel; they need exercise for their faculties, and a field for their efforts as much as their brothers do; they suffer from too rigid a restraint, too absolute a stagnation, precisely as men would suffer; and it is narrow-minded in their more privileged fellow-creatures to say that they ought to confine themselves to making puddings and knitting stockings, to playing on the piano and embroidering bags. It is thoughtless to condemn them, or laugh at them, if they seek to do more or learn more than custom has pronounced necessary for their sex† (Bronte, 96). This passage highlights Jane’s feelings of imprisonment and of the female condition, where females are clearly not treated as equal to men, and discusses Bronte’s own views on the general conditions of Victorian women. This passage also alludes to Bronte’s critique of not only gender roles, but the feelings of imprisonment of society, of her class, and of her battle with her feelings as a woman with morals. Bronte’s use of literature as an exposing agent of women during Victorian societies is important to the feminist cultural resistance movement. Throughout the novel, the oppression of women within Victorian ideologies, gender and social class is made clear, and Bronte uses Jane as an opposing force against these restraining ideas of the time. Jane not only has an ambiguous social standing, which leads to her to criticise discrimination based on one’s class, but she also is constantly fighting more powerful male forces than herself in order to not be seen by her sex but as a human individual. While this book was written in the 19th century, its vision does work towards social justice, recognizing and trying to bring to light these barriers that have and still continue to dominate the female sex. Bronte uses her art to expose male cultural power and female social identity during a time of artistic male dominance.

U.s. Economy s Economy - 8463 Words

EXECUTIVE SUMMARY Macro Economy The U.S. economy was stagnant during the last decade primarily due to the two recessions that occurred from March to November 2001 and from December 2007 to June 2009. The two recessions resulted in weak GDP growth, zero net job growth and a decrease in household wealth that eradicated any gains in household wealth accumulated during expansionary periods. Over the next year the unemployment rate is expected to decline at a slow pace keeping consumer confidence low. In the short run, it is not likely that household spending will increase significantly. Industry Analysis The last several years were also tumultuous for the U.S. auto industry. After dominating the market for decades, American automakers had grown complacent about product development. At the same time, rising gas prices and uncertainty about the economy caused consumer preferences to shift from SUVs to more fuel efficient vehicles. Foreign competitors entered the U.S. market offering more reliable, higher quality and more fuel efficient vehicles at a lower price and began to steal market share away from American automakers. In order to remain competitive, U.S. automakers need to focus on increasing production efficiencies and developing innovative product offerings. Firm Analysis Ford started the decade lagging behind foreign competitors in production efficiency and technological advances in new product development. However, by the end of the decade Ford was the industry leaderShow MoreRelatedU.s. Economy s Economy1330 Words   |  6 Pages1 U.S. ECONOMY U.S. ECONOMY CRISIS Sheryle Leonard Colorado Christian University 2 U.S. ECONOMY Abstract The state of the U.S. economy has an impact on every American. There has been economic depression in this country since the collapse of the housing market in 2007, that has seen widespread unemployment and home foreclosure combined with conservative consumer spending. 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